WSJ Media Mix

Why The Daily Beast Won't Worship Facebook, Google

Episode Summary

Mike Dyer, president and publisher of the Daily Beast, talks about why the news and entertainment outlet wants readers to come to its site directly and why it's betting big on sponsored content.

Episode Notes

Mike Dyer, president and publisher of the Daily Beast, talks about why the news and entertainment outlet wants readers to come to its site directly and why it's betting big on sponsored content.