WSJ Media Mix

Little Things CEO Bets on 'Feel-Good' Media

Episode Summary

Joe Speiser, CEO of Little Things, describes how he helped turn a dog food retailer into a digital media company, why building a brand online is harder than building an audience, and why dependence on Facebook doesn't keep him up at night.

Episode Notes

Joe Speiser, CEO of Little Things, describes how he helped turn a dog food retailer into a digital media company, why building a brand online is harder than building an audience, and why dependence on Facebook doesn't keep him up at night.