WSJ Media Mix

Hulu Ad Sales Chief Talks TV's Shift to Digital

Episode Summary

Peter Naylor, senior vice president of advertising sales at Hulu, discusses the streaming company's push into original series, why it introduced an ad-free model and how Hulu wants to put together a new skinny bundle.

Episode Notes

Peter Naylor, senior vice president of advertising sales at Hulu, discusses the streaming company's push into original series, why it introduced an ad-free model and how Hulu wants to put together a new skinny bundle.


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