WSJ Media Mix

Heineken's Ron Amram Talks Ad Agency Transparency

Episode Summary

Ron Amram, vice president of media marketing at Heineken USA, discusses what Facebook's video metric miscalculation means for advertisers, why brands are auditing their agencies and why marketers have put some money back into television.

Episode Notes

Ron Amram, vice president of media marketing at Heineken USA, discusses what Facebook's video metric miscalculation means for advertisers, why brands are auditing their agencies and why marketers have put some money back into television.


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