WSJ Media Mix

Deep Focus CEO Ian Schafer on Pokémon Go, Snapchat

Episode Summary

Deep Focus CEO, Ian Schafer, weighs in on what marketers can learn from the Pokémon Go phenomenon, the power of Snapchat as an advertising platform, and the challenges publishers face when creating branded content for marketers.

Episode Notes

Deep Focus CEO, Ian Schafer, weighs in on what marketers can learn from the Pokémon Go phenomenon, the power of Snapchat as an advertising platform, and the challenges publishers face when creating branded content for marketers.