WSJ Media Mix

About.com CEO on Modernizing a 19-Year-Old Website

Episode Summary

About.com Group CEO, Neil Vogel, explains why he's splitting the website into a series of standalone properties, and why it's risky for publishers to rely on partners such as Facebook and Google.

Episode Notes

About.com Group CEO, Neil Vogel, explains why he's splitting the website into a series of standalone properties, and why it's risky for publishers to rely on partners such as Facebook and Google.