WSJ Media Mix

360i CEO Sarah Hofstetter on the Changing Ad Model

Episode Summary

Sarah Hofstetter, CEO of digital agency 360i, discusses how her agency hangs on to talent and promotes diversity within its ranks and how the advertising agency model is changing.

Episode Notes

Sarah Hofstetter, CEO of digital agency 360i, discusses how her agency hangs on to talent and promotes diversity within its ranks and how the advertising agency model is changing.